Boost Mobile brings Hispanic insights once again, this time with a Shooting Star granting wireless wishes
IRVINE, Calif., June 19, 2012 /PRNewswire-HISPANIC PR WIRE/ -- Boost Mobile, ranked Highest in Purchase Experience among Non-Contract Wireless Providers by J.D. Power and Associates, continues to act as a wireless ally and listen to consumers' wireless frustrations. Boost Mobile will now grant their wishes for affordable 4G with the help of the Shooting Star character by bringing the speed of 4G (WiMAX) with an Android Monthly Unlimited plan with Shrinkage to consumers.
The new Boost Mobile creative campaign produced by Dallas based Hispanic advertising agency, iNSPIRE! launches yesterday targeting Hispanic consumers. Boost Mobile uses the character of a Shooting Star that serves as a magical persona who grants wireless wishes. In this case, Boost Mobile is granting the 4G wish at an affordable price, without a contract and with the opportunity to reduce customer's payments monthly.
Boost Mobile decided to use the Shooting Star character with the hopes to engage the Hispanic consumer and grab on to that emotional and romantic connection that shooting stars have in the Hispanic mindset.
In terms of the offer, Boost Mobile is proud to announce their 4G advantage along with a competitive price and loyalty program. All of these benefits combined make Boost Mobile the ultimate pre-paid value. The campaign will feature the recently launched HTC EVO Design 4G™, a member of the award-winning EVO family. This robust Android smartphone will operate on Sprint's 3G and 4G (WiMAX) networks, bringing 4G speeds to Boost Mobile customers in 71 markets across the country with average upload speeds between 3-6 Mbps with bursts of more than 10 Mbps.
"Boost Mobile is making the speed of 4G reasonable and attainable for all consumers," says Caralene Robinson, vice president Marketing, Boost Mobile. "Our customers don't want to sacrifice technology or speed for value. We listen and find answers. With Boost Mobile, customers can spend less faster."
About Boost Mobile
Boost Mobile, one of Sprint's prepaid brands and recently recognized by J.D. Power and Associates as "Highest Ranked in Purchase Experience Among Non-Contract Wireless Providers," offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its Monthly Unlimited with Shrinking Payments no-contract service, where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 281 million people, and on the Nextel National Network, reaching more than 281 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from LG, Motorola, Research In Motion (RIM), Samsung, Sanyo and ZTE, ranging from entry-level to Android™ smartphone devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target, Family Dollar, Walgreens and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost® Cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at Facebook and Twitter; and purchase products at http://www.boostmobile.com.