SPRINGDALE, AR - During the past weekend Hispanic radio listeners in northern Arkansas raised a record-setting $156,087 in pledges and donations to benefit Arkansas Children’s Hospital. Radio listeners at station KSEC 95.7 FM responded to the three day Spanish language radiothon that took place on-air and at the station’s studio in Springdale.
This is the third year that KSEC-FM, also known as “La Zeta” in the Hispanic community, partners with Children’s Miracle Network Hospitals and Arkansas Children’s Hospital to raise funds for the hospital. Station owners Eddie Vega and his wife Letty Vega are very pleased with the community’s response to the on-air effort to raise funds for children served at Arkansas Children’s Hospital. “All of this is possible by the excellent and great work of our entire team at the station including our on-air talent like El Travieso, La Maga, El Sherife, La Flor de Durango, La Gris, Robert El Guero, El Monagillo and El Tabo” said Vega.
“We also are extremely grateful to the great work done by La Maga, who also heads up our promotions department, she set a record by recruiting 90 volunteers from our listeners to staff donation drop off centers at various locations in metro Little Rock, Springdale and other communities in northeastern Arkansas” added Letty Vega. The volunteers collected more than $22,000 in cash donations at the various locations including at the radio station’s parking lot.
The three-day radiothon began at 6 a.m. on Friday and Saturday broadcasting for 12 hours daily and from 10 a.m. on Sunday until 6 p.m.
Hugo Garza, Director Hispanic Programs at Children's Miracle Network Hospitals stated “the Hispanic community of northeastern Arkansas is generous and supportive of Arkansas Children’s Hospital because they appreciate the hospital’s
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