The Hispanic got milk? Campaign Stopped in Chicago to Encourage Residents to Rally Behind a Healthy Weight and Register for a Free Trip to Hawaii!

Campaign Urges Residents to Elect a New Diet Mindset: Eat Right, Move More and Milk Their Diets

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CHICAGO, Oct. 10 /PRNewswire-HISPANIC PR WIRE/ -- As part of milk's proud support for the American Heart Association's Start! Heart Walk in cities across the country, the Hispanic Campaign for Healthy Weight set up headquarters at Chicago's Start! Heart Walk on September 27th to rally Hispanics to eat right, walk more and milk their diets.

Participants at Chicago's walk were able to join thousands of other Americans who have taken a healthy weight pledge and voted for milk with their upper lips. Among the many activities sponsored by the national got milk? campaign at the event was the opportunity to enter for a chance to win a FREE trip to the 2009 AHA Start! Heart Walk in Hilo, Hawaii!

Caption:

Sylvia and Nadia Mendoza took a breather after participating in Chicago's AHA Start! Heart Walk and stopped by got milk?'s Campaign for Healthy Weight station. While there, they took the healthy weight pledge and entered for a chance to win a FREE trip to the 2009 AHA Start! Heart Walk in Hilo, Hawaii. The Campaign for Healthy Weight encouraged AHA walkers to incorporate 3 glasses of milk into their daily diet in an effort to create awareness on how reduced fat and fat free milk consumption can help you stay healthy, strong and in shape!

Caption:

These local got milk? celebrities pose with their famous milk mustaches, showcasing their daily habit of drinking 3 glasses of low-fat or fat-free milk in order to stay healthy, strong and in shape. The Hispanic got milk? campaign was in attendance at Chicago's AHA Start! Heart Walk on September 27th distributing free samples of milk and gifting milk mustache photo souvenirs to those who pledged to participate in the Campaign for Healthy Weight.

To learn more about the Campaign for Healthy Weight and the findings from the Weighing in on the American Diet report, log onto http://www.eligeleche.com/">www.eligeleche.com . Here visitors can take the healthy weight pledge, get tips on how to maintain a healthy weight and prevent unhealthy weight gain and find out if their beverage choices may be derailing their efforts.

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the national Milk Mustache "got milk?" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.whymilk.com/">www.whymilk.com . The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

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