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Posted on 02-15-2005
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Alzheimer’s Association aim to educate Hispanic community

Theola Poole
LITTLE ROCK, AR -- The Alzheimer’s Association Central Arkansas Region, Oklahoma and Arkansas Chapter, Public Affairs Specialist, Theola Poole told ¡Hola! Arkansas in an exclusive interview of the national effort the Alzheimer’s Association is doing as a call to action for Hispanics, “particularly the Arkansas Hispanic baby boomers, that need to take steps now to reduce their risks of developing Alzheimer’s disease,” said Poole.



According to a recent report by the Alzheimer’s Association, dementia is a looming but unrecognized public health crisis in U.S. Latino communities. During the first half of the 21st century, the number of Hispanic elders suffering from Alzheimer’s and related dementias could increase more than six-fold. Research suggests that Latinos may be at greater risk to develop dementia than other ethnic or racial groups due to the prevalence of known and suspected risk factors, such as diabetes and vascular disease, in the population.

“Hispanics need to take simple steps in four areas – social activity, mental activity, diet and exercise – to help maintain brain health,” said Sheldon Goldberg, president of the Alzheimer’s Association. “Prevention is critical. At current rates of diagnosis, by 2050 the number of Hispanics with Alzheimer’s will soar to as many as 1.3 million.”



“In the Latino culture, senile dementia is considered a normal part of aging,” said Pablo Izquierdo, vice president of Elevación, the agency who created the Spanish PSAs on behalf of the Association. “The síntomas PSAs were designed to challenge that notion and to present a viable prevention message that educates and offers hope.”



The Central Arkansas Alzheimer’s Association is also a local coalition member of the Access to Benefit Coalition (ABC Rx). Million of uninsured Americans will be eligible to receive meaningful savings on a wide range of brand-name and generic prescription products ...
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