LOS ANGELES, CA - Breakfast is famously known as the most important meal of the day, yet it’s a meal that’s likely to be skipped. One in five Americans, or about 60 million people, do not eat or drink anything in the morning, according to a new analysis by The NPD Group; and millions more opt for nutrient-poor choices on the run. The Breakfast Project is attempting to tackle this problem and change the way Americans view their morning meal.
Award-winning actress Salma Hayek and well-known dietician Su-Nui Escobar, MS, RD/LD, are teaming up with the National Milk Mustache “got milk?” Campaign to launch The Breakfast Project to help more Americans enjoy breakfast at home and be sure to set the table with milk.
The goal is to makeover America’s mornings so families can have a more nourishing and delicious start – which can have a powerful impact on the rest of their day, and even their lives.
“My days are always super busy, always very hectic, and I have to juggle so many things at the same time, but I wouldn’t dream of skipping breakfast,” said Hayek, who unveiled her new milk mustache print ads and TV commercials today to kick off The Breakfast Project. “I recognize how valuable it is to begin the day with a healthy breakfast that includes milk. It’s a special time that I can share with my family, and I feel good that my daughter is getting the best start possible to her day.”
“I make sure that my family has a nutritious breakfast every day,” Hayek said. “We often keep it simple with cereal and milk at breakfast, or sometimes we have some fun and make smoothies with milk and fruit.
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