CHICAGO, IL - Two-thirds or 65 percent of parents are looking to schools to help reinforce the importance of oral health, saying it is extremely or very important for schools to teach children about taking care of their teeth, according to a new public opinion survey commissioned by Oral Health America.

"If we want our children to be in school, ready to learn, both parents and schools have a vested interest in working in partnership with dental care providers to teach good habits that will last a lifetime, and keep teeth and mouths healthy," says Beth Truett, President and CEO, Oral Health America.

Tooth decay is the number one chronic childhood disease in the U.S., and children lose over 51 million school hours each year due to dental related illness.

According to the survey, children do not report brushing and flossing as often as their parents think they should. In addition, seven in ten parents say they give a brushing reminder on a daily basis, but less than half that number of children (34%) remembers hearing their parents give these reminders.

Schools are not significantly better at getting the message of dental health across to students. At school, just four in ten (39%) children report learning about oral or dental health in the past year. As they get older, children hear about oral health from both parents and schools less and less.

Elementary school students (65%) are far more likely to have received this instruction than middle (36%) and high school (19%) students, despite the fact that 78% of teenagers have experienced tooth decay.

"Parents should commit to spending just two minutes twice a day with younger children to make sure they are not only brushing and flossing their teeth, but doing ...