NEW YORK, NY- - As part of its commitment to serving the Hispanic community, Colgate-Palmolive is promoting diabetes awareness and the importance of proper oral care during November’s American Diabetes Month.



With approximately 2.5 million Hispanic Americans suffering from diabetes or insulin resistance syndrome (pre-diabetes), proper oral care and oral health education have become increasingly important among this at-risk community.



The U.S. Surgeon General's Report on Oral Health describes the connection between good oral health and good overall health. Seeking proper dental care and maintaining good oral health are specifically vital to living well with diabetes. Emerging research supports a two-way relationship between diabetes and periodontitis (serious gum disease). Not only are people with diabetes more susceptible to serious gum disease, but if left untreated, serious gum disease may affect their ability to control blood glucose levels and potentially increase their risk of other complications of diabetes.



“As the global oral care leader in the Hispanic market, Colgate-Palmolive is dedicated providing oral health education to Hispanics managing diabetes and health professionals,” said David Cardona, Marketing Director, U.S. Multicultural Marketing, Colgate-Palmolive. “Living with high blood sugar can take a toll on your entire body, including your teeth and gums. During American Diabetes Month, Colgate-Palmolive will continue to promote the association between oral health and diabetes, as well as the practical steps to help improve oral and possibly overall health."



As part of their multi-year educational collaboration, Colgate-Palmolive will continue to partner with the American Diabetes Association (ADA) to help educate medical professionals and diabetes patients about the association between oral health and diabetes. As part of this year’s outreach, Colgate-Palmolive will be targeting Hispanic Americans via in-store activities, educational materials and participation in the American Diabetes Association’s ...