Diabetes education is a top priority for AHIP, LULAC, and ADA, who are working together to publicize the fact that simple steps like removing your socks and shoes and having your doctor examine your feet on each visit can make the difference. This is the first time the three have joined forces.
The campaign is part of a broad collaboration between AHIP and LULAC that will include an ongoing focus on diabetes prevention and treatment in the Hispanic community. Approximately 10 percent of all Latinos -- more than two million individuals -- have diabetes, which is twice the rate as for non-Hispanic whites according to the American Diabetes Association and the
National Institute of Diabetes and Digestive and Kidney Diseases.
"LULAC has a long history advocating for patient education programs to continue raising the quality of life for all Latino families. We are very excited about our partnership with AHIP, ADA, and the Chicago Bears on a terrific public education campaign in the Hispanic community that creates greater awareness about diabetes prevention - a disease disproportionately affecting Hispanic families," said LULAC National President Rosa Rosales.
"Our campaign spokesperson, football star Roberto Garza, is a magnificent and inspiring role model to Latinos of all ages," she said.
Garza's commitment stems from family experience, including that of his grandfather, who lost two toes to the disease. Knowing that diabetes is more prevalent among Hispanic Americans, Garza was enthusiastic about launching the new campaign.
"I believe that if my grandfather had this information, it would have made a difference for him," said Garza. "I want to use my position to help others avoid what happened in my family," he said.
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